In the 2nd Meetup of Marketing Club Greece, the room was filled with energy, mood for discussion and many interesting questions. Our guest Haris Lalatsis, Market Analyst & Founder of Ierax Analytix, with his speech ‘Build the fit, not just the product’ reminded us of something very essential: it is not enough to have Only a strong product, but we need to find the right customer and speak in their own language. The conversation didn’t stick to theory. After the speech, the members shared experiences, asked questions and opened a dialogue that showed what it means in practice to find ‘Market Fit’. What we kept is that through such meetings we not only learn something new, but we connect and evolve together.
Last modified: 14 April 2026
